FXG Design is changing how you communicate with your customers. We know the level of visual sophistication in our culture is multi-layered and filled with nuance, constantly changing, making business-as-usual advertising models obsolete. FXG Design personifies this change and excels at creating semantic bridges that invite product interactions between people, ideas and geography.
FXG Design is a Fresno, California based hothouse of creative intelligence committed to "thinking out loud, smartly."
Email us at info [at] fxgdesign [dot] com and we'll help you map out a strategic path to creative literacy and success.
Onward to the work.
01
559 - Consumer Magazine
A consumer-level publication conceived to fill a vacuum in the local advertising mix. Positioned to be an intelligent and open voice for consumers with little to no choice in their current information consumption. The perfect vehicle to deliver target-perfect brand awareness. Seeking investors now!
02
EECU - Service Guide
Tired of bland, lifestyle-empty exercise in futile advertising? So was this client. A complete overhaul of brand perception was executed, attracting a broader range of (real) folks into the fold. Cool.
03
The Money Band - Web Application
A small, portable but inherently scalable application for this party band based in Carmel, California. Apparently they can't keep up with their bookings. Very cool.
04
Fresno Unified - Publication
Approached by a local agency to breathe new fire into a fallen project, FXG Design hit the ground running with a 'unified' approach to layout and a feel-good communication-style. Education rocks.
05
Table Mt. Casino - Event Promo
Having never been to Manhattan, we put on the play-list for retro stylings on this one. Harken back to deco, yes.
Fresno WorkForce Connection - Capabilities
Big logo, trite headlines and a billion words of copy. Sound familiar? Not any more. With our spot-on reconfiguring of their brand personae, FWFC is back on the job of finding jobs as the queues form up for their services. Working it.
06
07
Fashion SHO - Event Promo
A trunk show in need of bodies used FXG Design to formulate a strategy involving more than just invitation and ticket design. With a well-culled list we filled up email inboxes across the valley with pertinent messaging, while a launch party pre-cog attracted a Who's Who of local creatives and celebrities. Big up.
08
Amor - Non-profit Package
Website, ID system and donation solicitation materials paved the way for this organization's road to helping others. Give, it feels good.
09
Cabo Wabo - Menu Systems
Epic fail on the business end. Major design and branding goodness for us. We still love you Sammy.
10
Identity - Mix
Straight outta Wikipedia: "A logo is a graphic mark or emblem commonly used by commercial enterprises, organizations and even individuals to aid and promote instant public recognition. Logos are either purely graphic (symbols/icons) or are composed of the name of the organization (a logotype or wordmark).We birth these too, like our children.
11
TMC - Event Promos
Listen, demographic backgrounds, sketch, edit, layout. Feel the noize.
12
Florestone - Architectural Ads
When this local manufacturer decided to make the leap into trade pubs targeting architects, they made it with stylish yet enduring copy, photography and panache. Thirsty yet?
13
We Are FXG Design
Fernando Gomez, me, heads up a small but efficient freelance platoon consisting solely of himself, me. Enough with the 3rd person device, okay, I specialize in unique solutions to your unique challenges by offering quick, thorough and cost-efficient work. 559 577.0077 for a chat!
14
Sketchbook - Mixed
There is always something waiting to be discovered. Sometimes I find it on paper.